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This winter, Hong Kong’s most anticipated festive celebration, “Merry Balloon Hong Kong” – the Cross-IP Character Winter Celebration, is set to make its grand debut. The event brings together a dazzling line-up of beloved local and international IP characters. Taking place from November 24, 2025 to January 4, 2026, the Celebration spans both the Christmas and New Year holidays, promising a season filled with artistry, joy and wonder.
Blending art, tourism and entertainment in a first-of-its-kind concept, “Merry Balloon Hong Kong” features three major themed highlights:
· “Merry Balloon Parade” — Hong Kong’s first-ever large-scale character helium balloon parade
· “Merry Balloon Park” — Giant dreamlike inflatable wonderland
· “Merry-Go-Around Town” — AR Balloon adventure and citywide stamp-collecting journey
This unique festival offers innovative interactive experiences wrapped in a warm, festive atmosphere, delivering unprecedented joy and surprise for Hong Kong residents and visitors alike.
A Citywide Celebration — Nearly 20 Beloved IPs Unite to Create a Magical Winter Spectacle
As Hong Kong’s very first festivity to combine giant character balloon parade and cross-IP celebration, “Merry Balloon Hong Kong” fuses AR technology, creative artistry, and festive entertainment into one extraordinary experience. Set to become Asia’s largest IP-themed carnival, the event will feature nearly 20 top international and local characters in various formats bringing an enchanting atmosphere and a touch of festive magic and charm to everywhere in Hong Kong.
“Merry Balloon Parade” — Hong Kong’s First Giant Balloon Parade to Debut on December 28
The highly anticipated “Merry Balloon Parade” will headline the celebrations on Sunday, December 28, 2025, in Art Park, West Kowloon Cultural District, setting the stage for the grand finale of this season’s festive celebrations.
The parade will showcase nearly 20 globally loved and local IP characters, magically transformed as giant floating balloons gliding along the harbourfront from the Hong Kong Palace Museum to M+, painting Victoria Harbour’s skyline in festive colour and wonder. Residents and visitors are invited to experience this unprecedented visual feast and share Hong Kong’s festive joy for free!
Join the “Guess the IP Characters” Challenge and Win Complimentary Parade Viewing Tickets!
With tens of thousands expected to line the route, “Merry Balloon Parade” is poised to be the season’s most memorable event. To share the excitement, 200 complimentary parade viewing tickets will be given away so lucky winners enjoy prime views of Hong Kong’s first-ever giant character balloon parade for free.
Simply visit the official “Merry Balloon Hong Kong” Instagram (@merryballoonhk), and join the “Guess the IP Characters” challenge. The first 100 correct entries will each receive two complimentary tickets of the parade on December 28. Don’t miss your chance to get up close to the spectacular balloons over Victoria Harbour!
This Christmas, “Merry Balloon Hong Kong” will set Hong Kong aglow with dreamlike balloons, dazzling lights, and creative artistry — inviting residents and visitors to step into a world of imagination, joy, and celebration. Supported by the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board, the event showcases the city’s festive magic and creative spirit. Join us and let “Merry Balloon Hong Kong” make your winter in Hong Kong truly unforgettable.